How To Get Your Website On The First Page Of Google?

Posted on Posted in Qweb Solutions

How Google (And Other Search Engines) Work

The first thing you should realize about Google is that Google is NOT the Internet. Just because your website does not show up on Google, that does not mean it is not on the Internet. Your website can be published live on the Internet without being displayed in Google's search results for a particular keyword.

Another way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the worl, take snapshots of each page, and then file them away under a massive database.

As part of taking a snapshot of each web page, Google's system reads every word and other content on a web page in order to determine the specific subject of the page. Google then uses this collected data to determine which web pages to show, what order to go in, for a particular keyword search.

In other words, Google's computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific key word or key phrase and displays it first. Then it displays the second most relevant page, and so forth. The resulting list of web pages is known as a Search Engine Results Page (SERP).

A SERP is made up of 3 main sections:

  • The top section usually consists of 3 paid text ads that relate to the keyword used to conduct the search.
  • The right hand column also consists of several paid text ads that are relate to the keyword used to conduct the search.
  • The main section in the middle consists of "organic" (non-paid) listing of web pages that are relevant to the keyword used to conduct the search

 

How Do I Get My Site On Google?

First, you need to make sure your website has been correctly indexed by Google. To find out if it is, type yoursite:yourdomain.com into the Google search box, replacing yourdomain.com with your domain name. If you see a listing of your website's pages, then Google has already indexed your site and will continue to check it occasionally to look for updates. If your website is not listed, contact us over at QWeb Solutions for help. It will take up to 1 month for Google to visit and index your website.

Secondly, remember, Google will only display web pages that are relevant to the keyword being searched. The first step is to make sure your web page's text is related to the keyword in question. If it's not, chances are Google won't show it.

Third, just because your website does not show up on the first page, doesn't mean it is not showing up at all. Go to the bottom of the results page and click "Next" for page 2. Your website may be on page 2, page 22 or somewhere in between.

Okay, My Website Is On Google, But It's On Page 21! How Do I Get It To Show On Page 1?

Ah! You've asked the million rand question. An entire industry has been built to answer just this question and millions of dollars are spent each year to accomplish this! My first question is, "How much money do you have?" Just kidding, but seriously, the good news is you can pay to be on the first page of Google and it doesn't have to cost an arm and a leg.

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like, then "bid" (yes, like an auction) on how much you would like to pay every time your ad is clicked on. This is called "pay-per-click bidding". The higher you bid per click, the higher your ad will appear to the top of the page.

You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it won't be clicked on and you won't get charged. This is a cheap and easy way to show up on Google's first page.

The other way to get on page 1 of Google and other search engines is the organic, or natural, method. These are the main results that show in the larger left column of the search engine results pages. These results cannot be achieved by paying money to Google - they are only achieved with careful and longterm manipulation of many factors that Google uses when ranking relevancy. For example:

  • Keywords in Page Content - Obviously, if the keywords you are targeting actually appear on your site in the text and titles of the pages, you will rank better for those keywords.
  • Bounce Rate - Your bounce rate is the percentage of 1-page visits - the lower the better. This means visitors are visiting more than just one page of your site consistently.
  • Outbound Links - The links you place on your website should be relevant to the content of your website. Google doesn't like weird link exchanges that have nothing to do with your industry.

...and many, many more, contact us today to find out the rest of our tips and tricks!

 

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